Poor customer service leads to customers finding another place to do business, and great customer service builds a loyal customer base. There are four keys to building great rapport with customers that, when used in combination, help ensures your customers will continue to support your business. This training course uses various customer service scenarios to explain the four concepts in action. This video training is appropriate for all people who interact with customers, whether they are in retail, sales, or customer support. The video emphasizes how providing service that requires minimal effort from your customers keeps your customers coming back, and may even result in them spreading the word about your great service.